3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out

K Schwettmann October 14, 2020

After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE

COLORWASHING CHECK | Is Timberland Greenwashing?

K Schwettmann September 7, 2020

Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE

COLORWASHING CHECK | Is Levi's Greenwashing?

K Schwettmann August 17, 2020

Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE

COLORWASHING CHECK | Kering

K Schwettmann August 3, 2020

Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE

karry-schwettmann-reformation-colorwashing-check

COLORWASHING CHECK | Reformation

K Schwettmann July 19, 2020

Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE