3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out

K Schwettmann October 14, 2020

After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE

COLORWASHING CHECK | Is Timberland Greenwashing?

K Schwettmann September 7, 2020

Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE

COLORWASHING CHECK | Is Levi's Greenwashing?

K Schwettmann August 17, 2020

Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE

COLORWASHING CHECK | Kering

K Schwettmann August 3, 2020

Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE

karry-schwettmann-reformation-colorwashing-check

COLORWASHING CHECK | Reformation

K Schwettmann July 19, 2020

Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE

COLORWASHING CHECK | New Balance

K Schwettmann July 6, 2020

Is New Balance colorwashing? Read Karry’s review on New Balance’s recent activities signaling the support of the Black Live Matters movement. #brownwashing. READ NOW

WHAT IS COLORWASHING? Our New Directory & Column

K Schwettmann June 30, 2020

What is colorwashing? What you need to know about green-, pink-, brown-, white- and rainbow-washing. Discover the directory and get ready for Karry’s bi-weekly colorwashing column. READ MORE

BRAND ACTIVISM vs. GREENWASHING | Can You Spot The Difference?

K Schwettmann June 2, 2020

Brand Activism is on the rise. Greenwashing too. Check out our framework and take the challenge to see if you can spot the difference. READ MORE

ARE YOU MEANT TO BE AN ACTIVIST?

K Schwettmann May 11, 2020

Ever wondered if you’re meant to be an activist and what it takes to be one? Join Karry Schwettmann on her journey through the landscape of environmental and fashion activism. READ MORE