3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out

K Schwettmann October 14, 2020

After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE

COLORWASHING CHECK | Is Timberland Greenwashing?

K Schwettmann September 7, 2020

Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE

COLORWASHING CHECK | Is Levi's Greenwashing?

K Schwettmann August 17, 2020

Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE

COLORWASHING CHECK | Kering

K Schwettmann August 3, 2020

Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE

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COLORWASHING CHECK | Reformation

K Schwettmann July 19, 2020

Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE

COLORWASHING CHECK | New Balance

K Schwettmann July 6, 2020

Is New Balance colorwashing? Read Karry’s review on New Balance’s recent activities signaling the support of the Black Live Matters movement. #brownwashing. READ NOW