by Cherie Birkner

CAN A HASHTAG MAKE A DIFFERENCE?

YES

Since 2017 Fashion Revolution Week, for which we use #WhoMadeMyClothes to put pressure on brands to become more transparent in their supply chain, has documented an increase of over 100% in brand transparency to 2019.¹

NO

Not all hashtags have a meaning or a specific purpose. Sometimes we just use them for more visibility, in the hopes that our blue vintage dress will be on top of the search for #fashion.

MAYBE

Not when used inadequately. When we use hashtags in a context in which they do not fit we are deluding the message they carry and here for are also responsible for a loss in the search value hashtags were primarily made for.

BASICS

#sustainablefashion #fairfashion #consciousfashion #sustainablewardrobe #ethicalfashion #responsiblefashion #consciousconsumer #slowfashion #wardroberevolution #veganfashion #consciouscommunity #fashionactivism #ecostyle #greenstyle #bethechangeyouwanttosee #changemaker

OUR FAVOURITES

CALL TO ACTION

#WhoMadeMyClothes Created by Fashion Revolution. Use this to ask brand who makes their clothes. The purpose of this global campaign is to put pressure on fashion retailers to become more transparent and aware of their supply chain.

#PAYUP When brands responded to the pandemic with massive order cancellations the non-profit Remake sparked the hashtag to the demand that brands #PayUp the billions they owe. Clean Clothes Campaign and many other organisations have backed this campaign as well.

#ShareYourProfits Call to action by Remake calling fashions most profitable brands (H&M, GAP, Levi’s, Nike, Adidas, Primark, ASOS, Zara, Amazon, Under Armour, Lyly lemon and UNIQLO) in asking them to donate 1% of their annual revenue from 2020 to garment workers. More details here.

SUSTAINABLE FASHION MATTERZ

#SUSTAINABLEFASHIONMATTERZ Because it does!

#WATERMATTERZ let’s talk water!

#MyClosetMatterz Tell the stories of what is in your closet. What are your favorite items? How long have you had them?

#EveryPersonMakesaDifference It’s not only politics, NGO’s, activists, celebrities, influencers etc. who have an impact with their actions, it is each and every one of us.

#fairbylaw This hashtag has been brought up through Lisa Jaspers petition to make fair and ethical production standards mandatory by law. Sign the petition here! Do you think fair production should be a standard? Then #fairbylaw is for you.

BLOGGER ZONE

#FASHIONCHANGERS Created by the Berlin based ethical blogger community Fashion Changers. Use this to connect with other fashion change makers :)

#LETSCHANGETHATFASHIONGAME - Created by the Berlin based ethical blogger community Fashion Changers. Lets talk about changing this fashion system!

CLOUD: #EthicalBlogger #BloggingForGood #SustainableFashionBlogger #ConsciousBlogger #FairFashionBlogger #SustainableFashionBlogger #GreenBlogger

CHALLENGE YOURSELF

#MAKESMTHNG Share what you made! Created by MAKE SMTHNG.

#10x10CHALLENGE - Use this when you to the 10 x 10 Challenge. This is where you post 10 outfits using only ten items of clothing - at best in 10 days :)

#BuyNothingMakeSomething Quality is key here, take the time to really think about if the pieces suit your style and you can see yourself wearing them for a long time. It's best to start with basics. When something breaks, check to see how you can get it repaired before you toss it.

CLOUD: #sustainablechallenge #sustainablefashionchallenge #closetchallenge #wardrobechallenge

FAIR FASHION

#LetsWearFair Use this hashtag to talk about what motivates you to wear fair fashion and talk about the WHY. Created by LOVECO.

CLOUD: #fairfashion #fairmadefairpaid #fairtradefashion #fashionmadefair #fairlymadefashion #fairlymade

SECOND HAND & MORE

#LovedClothesLast Thank you Fashion Revolution for another great hashtag! Use this to share the stories your most loved pieces. Lets talk about clothing repairs, and how we take care of our favourite garments.

CLOUD: #secondhandfirst #recycledclothing #shopsecondhand #buysecondhandfirst #secondhandstyle #ecofashion #chooseused #notbuyingnew #loveyourclothes #rewear

OUTFITS & ITEMS

#FairFashionOOTD Self-explanatory. Until the end of 2018 Julia-Maria Blesin rand the Instagram feature account @FairFashionOOTD, at the moment it has been layed low due to a lack of time. Still this on is worth having a look at every now and then in the tagged section, to see those fair fashion outfits.

#WORNSINCE Created by Oma Klara, on online vintage shop. Use this to share your oldest pieces.

#WEARITAGAIN Instagram is known to animate us to continuously wear new outfits in our photos - use this hashtag to show that it’s fine to wear the same thing over and over again!

CLOUD: #EthicalOOTD #OOTD #ConsciousStyle

All photos ©️Cherie Birkner