We want to provide you an easy access to sustainable brands. But what makes a brand sustainable?

There are many different approaches to sustainability, for some this means working with vegan products, for others it means using plant based tanning methods for their leather, for some it means up-cycling unwanted fabrics, for others this means supporting black owned businesses and it usually starts with fair wages - you see there are many aspects to sustainability and approaches out there. One thing that is always the case however is that it's always about creating in a way which takes the well being of humanity and the environment into account and goes beyond the set norms of the fashion industry.

To keep it easy for you on Sustainable Fashion Matterz we provide you with a photo of the brands collection, a price range and link to their website. If you want to find out more about these labels approach to sustainability you will always be able to find this information on the brands website - if they can't provide you with that they will not be included in our selection.

If you would like a more in-depth analysis of the brands and functions to filter by sustainability category we recommend using Avocado Store or GET CHANGED (they also show where shops are located).

How we find and check the brands? Most brands we know through our personal network, have discovered at fashion week or have been following and watching for a while on social media. Some brands get in touch with us through our brand contact form. We ask all brands we work with to fill out the form, and then we back check to see how they fulfill each sustainability standard. If we are not able to collect validation information frome their social media (so actual facts and figures, not just slightly meaningless words like “green”, “sustainable”, “eco”, “conscious”, “ethical”… etc.

Cherie curates the selection. Taken that the above named is fulfilled she pays attention to website usability & design, high quality visuals, pricing and market compatibility. This mean that we do not include every brand which would like to pay us for a listing! We look for brands which are compatible to the mainstream market in terms of aesthetics and pricing while going that extra mile to be the more sustainable option.

Why are brands organized by location? This is how we incorporate a shop local aspect of shopping into account.

Why are there so many locations missing (ex. Africa, Asia & South America)? We would love to expand! Please reach out through our Brand Contact Form, linked below, if you are based outside our so-far-listed locations and would like to be featured.