The 3Cs - Get Weaving! Translation | Creative Matterz Fund
CREATIVE MATTERZ FUND PROJECT PRESENTATION
From 100 submissions, this project idea was selected as 1 of 10 by a renowned jury based on the criteria of sustainability, originality, inclusivity, impact and aesthetics. The Creative Matterz Fund has supported all projects with €500, mentorship opportunities and pr. Now you can see what the creatives have realized in the last 3 months and vote for your favorite 3 project to win a total of €1000 in support of their work.
The 3Cs - Get Weaving!
To help the fashion industry treat Indigenous and craft communities with fairness and equity, the Cultural Intellectual Property Rights Initiative® developed the 3Cs' Rule: Consent. Credit. Compensation ©. The 3Cs - Get Weaving! Campaign is an informative online, social media campaign focused on the 3Cs' Rule and the relevant terminology associated with it.
The Chiapas Photography Project and Mujeres Indígenas Fotógrafas have joined forces with the CIPRI® to create a high impact translation of its original The 3Cs - Get Weaving! Campaign into two mayan languages of Mexico: Tsotsil and Tzeltal. The idea for this project was born out of the interest that the members of the Chiapas Photography Project (CPP) and Mujeres Indígenas Fotógrafas (MIF) expressed to the Cultural Intellectual Property Rights Initiative® (CIPRI) in translating The 3Cs - Get Weaving! Campaign into their Mayan languages. After an internal session of going through the content in Spanish, they saw the big positive impact that translating the Campaign into both Tsotsil and Tseltal could have for the hundreds of artisans that work in the highlands of Chiapas. Juana López López, Antonia Girón Intzin and Martha Lopez Lopez took upon themselves and found support in the local organization Sna Jtz’ibajom, to translate these materials and help empower their communities and fellow artisans. They too provided the photographs used for the campaign’s background images. This campaign is a powerful tool that CIPRI has designed both for the fashion and creative industries, as well as for the artisans in order for everyone to move towards a culturally sustainable future!
MEET THE TEAM
Mónica Parra | ©️María Franco
Mónica Parra Hinojosa is a Mexican designer, communicator and researcher specialized in traditional & indigenous textiles from Latin America. With her independent project MadejándoLA, she has traveled to Argentina, Chile, Bolivia, Peru, Guatemala and various states within Mexico, meeting artisans and communicating their stories through short films and multimedia narratives. She has collaborated with several textile collectives and organizations around the continent as well as with the National Crafts Endorsement Fund (FONART). She has a Masters Degree in Visual Design and Communication from the Universidad Nacional Autónoma de México (UNAM) and is currently teaching a class on Cultural Diversity and Misappropriation at the Department of Arts, Design and Architecture from the Universidad Iberoamericana in Puebla. At the Cultural Intellectual Property Rights Initiative, she is serving as Latin America's liaison.
Helena Rojas | ©️Alexis Blas
Helena Rojas: I am passionate about traditional indigenous textiles and I have been working voluntarily and as part of the team with some projects and non profits that works directly with peoples of different villages from Chiapas; exploring, documenting and co working on various creative areas. Currently I collaborate with the Chiapas Photographic Project (CPP) founded in 1992 as coordinator, CPP provides indigenous women, men and children of different ethnicities to allow them the opportunity for cultural and artistic self-expression through photography. Simultaneously I work with some other projects as a production management consultant and final I am the Local coordinator of the growing “Chiapas Maya Collection Project”.
Mujeres Indígenas Fotógrafas: MIF is a group of three women from of Tsotsil and Tseltal ethnic groups (Martha López, Juana López y Antonia Intzín) who coordinate CPP activities. They manage the office and give photography training workshops in communities and the city for indigenous people of several ethnicities. Their projects are completed as libritos/ Little books.
How did the Creative Matterz Fund help you realize your project?
The fund helped us ensure fair pay to all parts involved in these first stages of the project. The translation was a bigger challenge than expected and the fact that we had the CMzF support, motivated all of us to push through doubts and insecurities, leading to a very exciting work process. We are now more excited than ever to move forward with the next stages which include the co-creation of a printed booklet with the campaign and MIF’s photographs, well as its later dissemination and socialization within brands and collectives both in CPP’s and CIPRI’s networks in Chiapas.
Who were your mentors?
Kim Gerlach and Inga Mücke
What learnings did you have?
Our mentors both helped us shape the idea of the funding for the next stages. Our initial idea was to launch a fundraising campaign simultaneous to the campaign’s launch, but after we started drafting the strategy, we realized that in order to have a strong campaign we must take time to have a solid plan of action which will take longer to structure.
What is your vision for the future?
We are now more motivated than ever to move forward with the printing of the campaign’s booklet and really excited to generate encounters between the translators and artisan collectives and brands in Chiapas, for this whole project to have measurable impact and what’s most important to us, new conversations around what cultural sustainability means in this specific context.
How can one best support you?
Once we get the fundraising campaign it would be great if we are supported with spreading the word!